[ unstructured dark data ]
into
[ structured and more usable information ]

dark data :
connected digital world is producing data
4.4 zettabytes of data in 2013
44 zettabytes by 2020
90 percent of the data in existence today
was produced in the last two years

zettabytes
1000000000000000000000

between 70 and 80 percent of that data is unstructured
that is dark
and therefore largely unusable when it comes to processing and analytics
uses machine learning to essentially put that data into order and to make it more usable